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How to sell puppies: tips for breeders

Selling puppies is a wonderful business – it allows you to make money and spend time with adorable canines at the same time! Of course, parting with a puppy can be really hard, but one must harden the heart – after all, the goal of this business is to bring canine joy to as many homes as possible!

Canine knowledge

To sell a dog, you have to know the dog – this goes for adult dogs as well as puppies. Learn all about the breed of your puppies:

• How large do these dogs get?
• How long do they live?
• Do they shed?
• Are they barkers?
• Does the breed have any historical significance?
• Do they make good working dogs? 
• Do they make good guard dogs?
• Are there any breed-specific sicknesses the new owners should watch out for?

All this information will help you to sell your puppies – the more you know, the better you can advertise your dogs. Also, you should always make sure your clients are well aware of the dogs they are taking in. This is the best way to avoid reputation-ruining complaints and lawsuits.


Make yourself familiar with the laws of your country or state – note that in many countries (USA), there are different laws and standards in different regions. For instance, many forbid you from separating a puppy and its mother before the puppy is at least 8 weeks old. Also, you will need a legally binding contract form – it is much more reliable than a simple verbal agreement, at least if you mean to stay in the business and inspire confidence in potential customers.

Puppy health

You need to keep your puppies in top health – for humanity’s sake at the least. Of course, being able to prove that your puppies are healthy will also be good for the business.

Do all the necessary vaccinations a young pup needs, and check for any breed-specific issues that you can address. Also, make sure to de-worm your puppies, as many young pups have worms.


Do your research and choose a healthy diet for your puppies – according to the breed! This will mean that you can show happy, well-grown puppies to your customers, and sweeten the deal by providing a feeding schedule for any inexperienced dog-owner.


Prepare any necessary papers for the new puppy; for purebred puppies, there are certain legislative rules about their official registration. Show your costumers that the puppy is ready to be registered.


Advertising is one of the most important tasks for any breeder. You need to choose carefully how you will advertise your puppies. For instance, many people do not trust breeders advertising online – make sure that you show you are a responsible, reliable breeder in any online ads. Also, you need to take certain steps to insure your puppies will be going to a good home. This will not only ensure you will not be selling the little darlings to vivisectionists or as dog-fighting bait – it will show potential customers that you love dogs just as they do!

Be accurate, avoid any spelling mistakes, and list all the necessary information for the dog – picture included!

Price and payment

These are the things that put most potential customers off. It is natural to charge higher prices on healthy, purebred puppies, but you need to research what the competition is doing. Also, keep it in mind that dog-adoption is getting more and more popular these days, since there are just too many dogs!

Also, you must choose a widespread, easy-to-use tool for payment. PayPal is one of the best systems worldwide.

Keep your business organized

If you mean to be a successful businessperson, then you should look beyond the canine side of dog breeding. Run your business efficiently, find qualified helpers as it grows, and apply different business techniques.

For instance, if your contact circles grow, you could adapt a CRM system for your needs. CRM systems are different programs for client-management, that allow you to organize all your contacts, and keep track of the information provided by your clients – birthdays, preferences, friends in need of a canine, and so on.

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